Co-Star currently serves 4.3 million monthly active users, offering personalized horoscopes and compatibility assessments that blend artificial intelligence with human-authored insights. The platform allows users to map their astrological birth charts and share them within a social network, a model that contrasts sharply with Midjourney’s current utility-focused image generators.
Midjourney Acquires Astrology App Co-Star to Expand Consumer Reach
Midjourney, the AI lab dominant in image and video generation, has acquired the social astrology platform Co-Star. While financial terms remain undisclosed, the deal brings Co-Star’s two dozen employees into the Midjourney fold, signaling a pivot toward broader consumer software development beyond the company’s signature Discord-based interface.
This acquisition marks a curious expansion for Midjourney, which is simultaneously exploring ventures in the medical and wellness sectors. By integrating the Co-Star team, the lab gains seasoned developers with specific expertise in consumer-facing mobile applications. This move could provide the necessary infrastructure for Midjourney to finally launch a standalone application, moving its primary operations away from the Discord server that has defined its existence since inception.
Comments (0)
No comments yet. Be the first!