Retailers report that supply channels for the MacBook Air are tighter than at any point in recent memory. Customers ordering directly through Apple’s storefront are currently confronted with delivery dates reaching into late August, with specific hardware configurations pushed back until September. This disruption follows earlier supply hurdles that previously impacted the Mac mini and Mac Studio lineups.
MacBook Air supply chain crumbles under global memory shortage
The global memory chip drought has finally reached Apple’s best-selling laptop, forcing the company to grapple with unprecedented inventory constraints. As AI demand siphons off critical components, potential buyers face wait times stretching into late summer, marking a significant shift in the availability of the flagship MacBook Air.
To navigate the shortfall, Apple is adjusting its strategy by sourcing memory from Chinese suppliers and raising prices to offset the volatility. The company has also delayed its annual back-to-school promotion, which typically launches in June. In a departure from standard marketing, current promotional materials prioritize the MacBook Pro, while explicitly cautioning that MacBook Air availability remains subject to stock fluctuations.
Comments (0)
No comments yet. Be the first!