Industry speculation centers on the potential debut of a foldable iPhone, a device long anticipated by the market. While the event is expected to feature the iPhone 18 Pro and Pro Max, leaks suggest these models offer only iterative refinements rather than a total hardware overhaul. The standard iPhone 18 model remains absent from current release plans, with reports pointing to a launch next year.
Apple sets September 9 launch as John Ternus era begins
Apple has scheduled its next major product showcase for September 9 at the Apple Park campus in Cupertino. The event, themed "Surprise and Shine," marks a significant shift in leadership as John Ternus takes the helm from Tim Cook just eight days prior to the presentation.
Beyond smartphones, the company plans to refresh its wearable lineup with the Apple Watch Series 12 and a new Ultra model, alongside a suite of smart home hardware. The presentation will also serve as a venue to finalize release dates for iOS 27, iPadOS 27, and the macOS Golden Gate software cycle. With the proceedings starting at 10 am PT, the tech giant faces the challenge of maintaining momentum under its new chief executive during a period of hardware transition.
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