X is rolling out a video-clipping feature that lets users trim moments from longer videos and post them without leaving the platform. The company says each clip will link back to its source, while eligible creators and people who make clips may earn rewards tied to views.
The tool, announced Monday, appears to offer a straightforward way to edit and publish video segments on X. Each clip carries a “Clip from” label linking to the original video, which the platform says can help users discover the creator and their other content. “Grab your favorite moment from any video, add your take, and post it without leaving X,” the company said in a post.
X says both the original creators and clippers can earn from views through its Original Content Rewards program. Participation is limited to eligible creators, and payouts depend on specified levels of audience engagement.
Clipping is widely used to turn longer videos into short segments for distribution and audience reach. Influencers often hire specialist firms to do the work; larger companies use clipping services for marketing, and the technique has also featured in political campaigns.
The launch continues X’s effort to broaden its appeal to creators and compete with other platforms. In 2022, when it was still called Twitter, the company introduced long-form videos, which have since gained traction on the site. It later removed its traditional character limits and added long-form blog posts for premium subscribers. This year, X introduced “exclusive threads,” allowing creators to place parts of a thread behind a paywall, and launched a live-streaming studio in July alongside a $1 million fund for creators who go live.
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